Beatrice Enckell Ashe Named Regional Sales Director at Dassault Falcon Jet

Dassault Falcon Jet (DFJ) has appointed Beatrice E. Ashe Regional Sales Director for new and pre-owned Falcon business jets covering the states of California, Arizona, Nevada, Utah, Colorado and New Mexico. She reports to Paul Floreck, Senior Vice President, U.S. and Canadian Sales.

Ashe joined DFJ as Sales Manager in 2022 supporting Sales Directors in the western U.S. and Canada.

She came to DFJ from Jet Aviation where she served as Sales Director of MRO for Northern Europe and Sales Director of Aircraft Management for their western U.S. territory. Ashe started her aviation career with Jet Support Services, Inc. in 2012 as part of their sales & marketing support team, subsequently taking on the role of Client Services Manager.

She earned an honors degree in Business Aviation Management from Embry-Riddle Aeronautical University.